Pull Up to the First: A Recap of Mass Communications Week

Aisja Cunningham

Last week marked this year Mass Communications Week, an annual week dedicated to enhancing Lincoln University students knowledge on the field of Mass Communications. This year’s Mass Communications week consisted of LUCommuCon, a two-day event open to all majors that incorporated a variety of guest speakers, and two days dedicated to field trips offered to Mass Communications majors to various broadcasting stations.

LUCommuCon took place Tuesday, March 13 and Wednesday, March 14 in the International Cultural Center. Day one consisted of various forums hosted by guests speakers thriving in the field of Mass Communications. Day two was termed as Alumni Palooza as it welcomed back notable Lincoln Alumni, who have achieved success within the field of Mass Communications. These alumni consisted of Paige Mitchell, a journalist and radio personality, Reagan Farley, the CEO of Reagan Farley Agency, and D’Ante Smith, the social media producer for ESPN. LUCommuCon concluded with a Mass Communication Mixer in the Student Union Building Lair, as an opportunity for students, the department’s faculty, and alumni to meet and network with each other.

Students were also offered the opportunity to attend field trips to ABC 6, IHeartMedia, and Fox 29 in Philadelphia, PA. The media center manager, Alan Box scheduled and accompanied a select number of Lincoln students majoring in Mass Communications for a tour of ABC 6 and IHeartMedia last Thursday. Students were able to gain exposure to working in broadcasting stations, along with receiving advice from professionals employed at the companies. The following day, students also had the opportunity to be apart of the studio audience for a live filming of the Q-Show at WTXF Fox 29. The show’s host, Quincy Harris gave students a warm welcome as he gave Lincoln University an on-air shout out and offered advice and words of encouragement to students who also have goals of being a television personality like himself after the taping of the show. The trip concluded with a tour of Fox 29 studios as students were able to view each aspect of the television production process.

Mass Communications Week is an annual week of events designed to benefit those interested in pursuing careers in the field of Mass Communications. The week was successful in exposing students to professionals currently in the field of work they aspire to be in. “I enjoyed it and found it beneficial,” Madelynn Mitchell, a junior studying Mass Communications, states, “My suggestion is that next year should have more variety; more student involvement would help.” Mass Communication week transpired through the efforts of the Department of Mass Communications. The week will continue to be an annual event and will continue to offer opportunities and guidance for students as they begin their endeavors in the field of Mass Communications.

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