“Social media has had a major impact on how modern day PR communications offices work,” Webb said.
“Today, “new” is “instantaneous” in a sense, where information can be distributed quickly. Newspapers began responding to blogs, Facebook posts and Tweets,” he further explained, “but fast distribution of information also leads to incorrect and inaccurate information going out as well.”
Webb added, “We have to be able to respond to that in a number of ways that, in the past, we didn’t have to, as far as dealing with conflict and crisis communications.”
That is all a part of making sure Lincoln has a good “public face”. One of Webb’s primary focus is in redesigning and developing the university’s website.
Webb is also evaluating how the university uses social media when it comes to advancing the school as a brand.
Departments with the university have their own separate Twitter and Facebook accounts. Webb is looking at how he can connect these pieces.
“Each department has their own message but we want to make sure that it’s still emphasizing a consistent brand,” said Webb.